IMPORTANT INFORMATION BEFORE STARTING A JOB
Briefing of the project. The graphic designer needs to gather as much information about the client’s expectations. Client should prepare a short description of the company or business – Who are the clients? What is the history and background of the business? When was it established? What is the mission, vision, and goals? What is the objective for the design? What kind of medium does the client have in mind – illustration, print materials such as annual reports, flyers, brochures, website, e-poster, digital magazines, etc.? The client and the designer should compromise on the layout measurements, timetable, and deadline.
Cost Estimate. Rates charged by graphic designers are normally based per hour or fixed price based on the understanding of your project requirements. A fixed-price project will specify the number of iterations (i.e. rounds of revisions) included in the price. Quotes for your project will reflect the scope of work, or how much you actually need a designer to do. The designer will only start working after the contract has been approved and signed by the client.
Research and Brainstorming Stage. The graphic designer will start researching for design pegs, competitors, point of differentiation, market, audience, trends, and future prospects. This is to make sure that the designer will not make anything similar from the competitor. The designer and the client will brainstorm and will present different design ideas, pegs, and comprehensive studies. Client may provide photos and text that will be used in the design. Photos to be provided should not be less than 200 dpi resolution, and size not less than 7 x 7 inches / 18 x 18 cm.
Design & Revision Stage. Once the client has approved a study, the designer will start doing the draft layout. The designer and client will exchange feedback via email during this stage.
Final Work. The client will get another chance to review the end product and provide feedback. The designer will save the layout according the the initial requirements – PDF, JPEG, TIFF, etc.