IMPORTANT INFORMATION BEFORE STARTING A PROJECT
Briefing of the project. The graphic designer needs to gather as much information about the client’s expectations. Client should prepare a description of the company or business? Who are the clients? What is the history and background of the business? When was it established? What is the mission, vision, and goals? What is your objective for the design? The client and the designer should compromise on the layout measurements, photography, text, timetable, and deadline.
Cost Estimate. Rates charged by graphic designers are normally based per hour or fixed price based on their understanding of your project requirements. A fixed-price project will specify the number of iterations (i.e. rounds of revisions) included in the price. Quotes for your project will reflect the scope of work, or how much you actually need a designer to do. The designer will only start working after the contract has been approved and signed by the client.
Research and Brainstorming Stage. The graphic designer will start researching for design pegs, competitors, point of differentiation, market, audience, trends, and future prospects. This is to make sure that the designer will not make anything similar from the competitor. An organizational chart of the pagination should be discussed and finalized. Client may provide clear photos and text that can be used for the layout. Photos to be provided should not be less than 200 dpi resolution, and not less than 7 inches (18 cm).
Design & Revision Stage. Once the materials are complete, the designer will start doing the draft layout. The designer and client will exchange feedback during this stage.
Final Work. The client will get another chance to review the end product and provide feedback.
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